by: Dianne Beiermann
When you begin to send out your press releases, you will start to get calls and emails from the editors requesting samples of your product. What do you do? Well that all depends. Below are some tricks and tips for gauging when you should or shouldn't send samples.
When you should send samples with your press release:
1) When the item is very low cost: If the press release you're sending is about a product that is under $10.00, you may want to consider sending a sample of the product to the editors. Since the item is low cost, it makes sense to send a sample. Sending a sample can help improve your chances for getting some free publicity for your company.
2) When it is a major publication: Another good time to consider sending a product sample is when you're dealing with a major publication. If the publication has a wide distribution you may want to consider sending them a sample. When it comes to getting publicity in the top magazines, it is a good rule of thumb to consider sending them a product sample. After all, if they decide to run the release on your product, all it costs you was one product sample.
3) The editor needs a sample for their photography studio: Many times the editors for larger publications will have their own in-house photography studio and will want a sample to photograph at their facilities. In this case by all means send them a sample as soon as possible.
When you shouldn't send samples with your press release
1) When editors say they want to see a sample of the product but they are still on the fence about publishing your press release: Under these circumstances I would say hold off on sending a sample. You could always send them a high resolution image of the product as an alternative.
2) When you send out to multiple publications that have low visibility: If the magazine has a lower distribution I would not send a product sample. It can be too expensive to start sending out product samples to every magazine and newspaper that makes a request. Instead opt for sending them a brochure of the product or mail them a CD with the high resolution image as an alternative.
3) The item's cost prohibits sending out as a sample: If the product costs is over $20.00 I would advise only sending a product sample to the magazines with the highest distribution. Again, you may get lots of request for product samples from the editors and you might want to consider letting the editors know that because the item costs are so high, you would prefer to send just the high resolution image of the product. Also, when you send a high resolution image of the product make sure to take multiple shots of the item. Show the product from the different sides or if there are multiple pieces make sure to take pictures of all the various elements of the product.
About The Author
Dianne Beiermann is a results-driven internet marketer and online business owner. Dianne Beiermann is one of the leading experts in press release marketing for online businesses. Productpressrelease.com specializes in assisting individuals and businesses with obtaining free publicity for their products and website. You can visit their site at http://www.productpressrelease.com or call 1-800-371-3945.
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Word Resume Template ? Get Noticed in 7 Seconds!
Word Resume Template ? Get Noticed in 7 Seconds!
by: Larry Washington
A Microsoft Word resume template could be one of your biggest investments in terms of your career.
Why?
Experts say you only have about 7 seconds to catch the eye of the interviewer. Yes, only seven seconds!
A Word resume template can be a good way of accomplishing this. The goal of your resume will always be to get interviews.
Let me rephrase that.
The goal of your resume will be to get the job, but before you can get the job you have to get the interview.That's why it's important that your resume must be capable of pulling the hiring manager in and say to them:
?I?m the one for the job.?
When you can create such an "eye-catching" resume as this, any interviewer will view you as a must-have candidate for the job.
A Word resume template will enable you to create such a visual appearance. You have your information - you just need to add...
Word Resume Template ? Get Noticed in 7 Seconds!
Sample resume > Word Resume Template ? Get Noticed in 7 Seconds!
Ideas for the Fundraising Season
Ideas for the Fundraising Season
by: Michelle Pearson
With the new school year approaching fast, it is time for schools to set their fundraising efforts for the upcoming year. There will be fundraising companies literally knocking down your door ? but how do you know which products to promote, which companies to choose and which events to host?
The easiest thing to do is separate them into two categories, fundraising events and product fundraisers. Most schools usually host several of each kind throughout the year. For this article, we'll be focusing on how to choose a product based fundraiser that will work the best for your participants.
Elementary School Fundraisers
Elementary schools are the most limited in product based fundraising because the average age of their sales force is between 5 and 10. This means you need a simple fundraiser that can be done by even the youngest of participants. Fundraisers where you take orders...
Ideas for the Fundraising Season
Sample resume > Ideas for the Fundraising Season
What Do You Mean I Am A Product?! (Career Marketing 101)
What Do You Mean I Am A Product?! (Career Marketing 101)
by: Alesia Benedict, CPRW, JCTC
Job search seems to have many hurdles to overcome ? resume, interview technique, appearance, and networking are challenges that job seekers face. These hurdles are surmountable with a strong job search plan and dedicated execution. Job seekers need to apply traditional advertising and marketing methods to their job search to achieve results. By thinking of themselves as the ?product? and the employer as the ?buyer? job seekers can approach their career transitions from a sales aspect.
Market Analysis
Most job seekers have no clear concept of their target market, the conditions of the market, and the types of employers whom would hire them. They need to conduct a market analysis similar to what most business owners have developed as part of a business plan. The business owner must conduct some sort of market analysis to determine to whom they are going...
What Do You Mean I Am A Product?! (Career Marketing 101)
Sample resume > What Do You Mean I Am A Product?! (Career Marketing 101)
Small Changes To Your Resume Can Make A Big Difference
Small Changes To Your Resume Can Make A Big Difference
by: Scott Brown
Sometimes during a job search you reach a point where you must ask, why am I not getting calls from decent companies for interviews. After sending out tons of resumes with little or no response, you need to reevaluate your position and try to make some changes.
Some times minimal changes to your resume and cover letter will have a drastic effect on the number of calls you are receiving. A good first step is to search the internet for free sample resumes for the type of position you are looking for and see what people are putting on their resume.
What to change
One you decide to make changes, you need to look at your resume objectively and ask yourself if you think it is a decent resume. What do you like or dislike about it? Does it represent you as a smart, go-getter that can get the job done? Or does it look dry and boring? Ask yourself why anyone else would...
Small Changes To Your Resume Can Make A Big Difference
Sample resume > Small Changes To Your Resume Can Make A Big Difference
Speak With Your References Before Beginning A Job Search
Speak With Your References Before Beginning A Job Search
by: Scott Brown
History has taught us that people are as changeable as the wind. I am sure that we have all had an experience where a friend or acquaintance said one thing and then changed it to something else a day later. This is human nature and nobody can control the changes except the person making the change.
With that being said, let?s consider your job references. When you decide to look for a new job, it?s a good idea to touch base with your references.
Stage your tasks
Looking for a new job and verifying that your references are still on your side can be a staged process. You can begin your job search and post your resume before contacting your references but don?t wait too long.
Step One ? get noticed
A good first step in your job search is to get your resume posted on all the job sites.? Generating leads is an important part of the process, regardless...
Speak With Your References Before Beginning A Job Search
Sample resume > Speak With Your References Before Beginning A Job Search